• when several applications arrive on the same day, show management can assign priority in accordance to, such as: – booth size – multiple‐booth requests prior to single booth – members before non‐members • benefits – fairnessof space allocation & to encourage early booking44First‐come First‐served • drawbacks – there is no incentive orbenefitfor exhibitors who return repeatedly – there is no control for exhibition organizer on space allocation • for example, the organizer cannot reserve some larger area just in case some exhibitors require bigger space but submit their application in a later stage