Organisational culture, then, is made up of more ‘superficial’ aspects such as patterns of behaviour and observable symbols and ceremonies, and more deep seated and underlying values, assumptions and beliefs. Some proponents argue that organisational culture can be changed by focusing on the more visible aspects such as rites and rituals, as these help shape behaviour. However, others argue that this is a misunderstanding of culture and that the ‘deeper’ aspects of culture such as beliefs and feelings must be taken into account when considering organisational culture and potential changes to culture.