The continuing quest to ensure user acceptance of technology is an ongoing management challenge (Schwarz and Chin, 2007), and one that has occupied IS/IT researchers to such an extent that technology adoption and diffusion research is now considered to be among the more mature areas of exploration (Venkatesh et al., 2003). This substantial level of activity has witnessed the use of a wide range of exploratory techniques examining many different systems and technologies in countless different contexts, to the extent that even the most cursory examination of the extant body ofliteraturewillrevealavarietyofstakeholderperspectives,technologiesandcontexts, units of analysis, theories, and research methods (Williams et al., 2009). This situation hasinturnledtoanelementofconfusionamongresearchers,astheyareoftenforcedto pick and choose characteristics across a wide variety of often competing models and theories. In response to this confusion, and in order to harmonize the literature associated with acceptance of new technology, Venkatesh et al. (2003) developed a unified model that brings together alternative views on user and innovation acceptance – The unified theory of acceptance and use of technology (UTAUT).