Pearce (1988, 1991, 1993), Pearce and Caltabiano(1983), and Moscardo and Pearce (1986) developed the travel motivation theory labeled the Travel Career Ladder (TCL), based in part on Maslow’s (1987) needs hierarchy theory of motivation. TCL describes tourist motivation which consists of five different levels: relaxation needs, safety/security needs, relationship needs, self-esteem and development needs, and self-actualization/fulfillment needs. Based on the Maslow’s theory, the traveler’s needs may organized into a ladder with the lowest level is the relaxation needs and the highest level is the fulfillment needs.