Customers need to know that we appreciate their
business. Customer service providers can convey this appreciation in
many appropriate ways. Saying “thank you” to the customer through
our words and actions is a good starting point. Preferred customer
mailing lists, informational newsletters, special discounts, courtesy, and
name recognition are good beginnings to showing our customers our
appreciation. Additionally, letting them know that we are glad that they
have chosen to do business with us conveys a positive message. A fast-food
restaurant has a sign in its drive-through lane that says, “We know that
you could eat somewhere else; thank you for allowing us to serve you.”