Purchase intentions have been widely used in the literature as a predictor of subsequent purchase. A number of studies have supported the notion that store image is an important component of store patronage (Nevin and Houston, 1980). More specifically, Buckley (1991) found a link between store image and intention to purchase a product. Past research has found that purchase intention is also positively associated with perceived value (Dodds, Monroe, and Grewal, 1991; Grewal, Monroe, and Krishnan, 1998).