2.6. Informed conditionAll consumers (N 1⁄4 75) who participated in the blind and packaging condition participated in the informed condition. After the packaging condition, within a 5-minute interval, consumers were directed to another sensory booth in the same laboratory for the informed condition. Effect of packaging on taste was tested by presenting the same chocolate in six different packaging designs (Fig. 2) using the six segments of TNS NeedScopeTM model. The consumers were handed over the product one at a time, not making them aware that they were receiving the same sample. This was ensured at the end of the experiment by interviewing the panelists about their experiences during the sensory session. All participants reported that they were not aware that the chocolate prod- ucts were the same. The samples provided in packaging condition and informed condition were not randomized, as it would be more complex in trying to let the consumer experience the package only (packaging con- dition) with the package and taste (informed condition) and letting them compare these conditions.