among Perceived Value

among Perceived Value

結果 (英文) 1:

In the analysis of the data in this study, the convenience sampling method was adopted as the formal questionnaire survey. A total of 550 questionnaires were distributed, 478 valid questionnaires were obtained, and the effective recovery rate was 87%. The data collection was organized by the statistical software SPSS 22.0, and the correlation coefficient, the sobel test, and the bootstrapping method were used to verify the mediation effect and other methods for analysis to test the above research purposes. The results show that consumers' perceived value of pre-existing contract products has a positive impact on brand image and purchase intention, and brand image also has a mediating effect between perceived value and purchase intention. Therefore, the analysis results of this study can provide a reference for how to improve the perceived value of products in the minds of consumers during corporate marketing.

結果 (英文) 2:

In this study, the convenience sampling method was adopted as the formal questionnaire survey. A total of 550 questionnaires were distributed, 478 were valid, and the effective recovery rate was 87%. The data were collected by SPSS 22.0, and analyzed by correlation coefficient, Sobel test and bootstrapping to verify the mediation effect. The results show that consumers' perceived value of pre life contract products has a positive impact on brand image and purchase intention, and brand image also has a mediating effect between perceived value and purchase intention. Therefore, the results of this study can provide a reference on how to improve the perceived value of products in the minds of consumers when enterprises are marketing.

結果 (英文) 3:

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