In response to Hypothesis 1, the MANCOVA provided confirmationthat the inclusion of information regarding the hosting of amajor sport event (treatment group) did have a positive impact onthe destination image of the city of Utrecht. Significant differencesexisted (p < .05) between the control group and the treatment groupfor the cognitive attribute variables of great events and nightlife. Ingeneral, the respondents in the treatment group also ranked the cityhigher on adjectives such as energetic, dynamic, exciting, contemporary,and cool with means ranging from 5.06 to 5.35 for thetreatment group versus 4.83 to 5.22 for the control group. Individualsin the treatment group also scored higher on their perceptionsof the city of Utrecht as “small town” with the treatment groupholding means of 5.00 and the control group holding means of4.83. This is despite the hosting of the sport event, which mighthave been caused by the pictures of the Tour de France, thatshowed large crowds, and thus might have given the impressionthat the city was smaller. To ensure that our results were not causedby the large sample size, which could inflate the significance ofnonmeaningful results, we conducted the Anderson–Darling test toexamine if our sample deviated from a normal distribution. Thep value was .413, which indicated that our data did follow a normaldistribution and that our results were not caused by the largesample size.