Second, provided that the quality of the interpersonal interaction con-sumers receive is identified one of determinants of customer experience quality, we recommend that organization should devise their service strate-gies to ensure a high level of interaction quality. For example, by offering the right setting for the desirable interactions between customers and employees who provide services, companies can help customers co-create their own, unique experience by actively interacting with service providers. We also suggest that service organizations have a system which can help encourage employees to put more efforts into engaging with customers (e.g., an incen-tive system, training, etc.).