7. Google TVAs more Internet-related services move beyond delivering content just to the computer, Google wants to bring that content into the living room. In a joint venture, Google is teaming with Sony and Intel to introduce IPTV services either through new Internet-accessible TVs or a new set-top box allowing consumers to search for content, browse the web, view photo albums, and more. Google would provide the needed software along with advertisement opportunities, Sony would manufacture the new TVs, and Intel would supply the processors that make it all happen. Although consumers can already watch TV shows on their computers as well as on a TV, porting Internet content to an HDTV screen seems like the next logical step, which is the magic of IPTV. However, this is a very crowded playing field with many firms competing for the living room space. Google is competing with the likes of VUDU, TiVo, Yahoo! Connected TV, Netflix, Roku, Rovi, Dix, Apple TV, Xbox 360, Boxee, CinemaNow, Popbox, and many others, with no clear winner, at least not at the moment. Brainstorm the advantages and disadvantages associated with IPTV. Do you think Google TV will be successful? Why or why not?