Goal:
1. Increase sales, sales volumes climb every year.
2. Let everyone can’t go to Korea can also buy Korean bags in the local.
Strength:
1. Popular with people of Korean style.
2. Our company has been in the bag Market for a long time, so understanding how to market.
Weakness:
1. Because our have a fixed source, so sales performance can’t break.
2. Not everyone can accept the medium-high price.
Product:
1. Import genuine korean bags.
2. Good-quality, durable and variety.
Target customers: Advocate korean style, and like to buy a lot of bags of people.
Position:
1. To young customers and students as the main ethnic groups.
2. Not poor families.
Promotion:
1. On special holiday, purchase of $2000, can be sent immediately to participate in lucky draw activities.
2. Every year fixed time introduction of ultra-low-cost promotional merchandise.
Place:
1. Physical store, can offer after-sales service, if goods are returned within7 days customers will get their money back in full.
2. Web storefront, can offer cash on delivery and over 1500 can free shipping.
Price:
1. According to the bag quality to adjust its price.
2. The price belongs to the medium-high price.