In this theory, travelers were not considered to have only one level of travel motivation, but it suggested that one set of needs in the ladder levels may be dominant. The TCL theory proposed that people progress upward through the levels of motivation when accumulating travel experiences. People’s motivation changes with their travel experience (Pearce and Lee, 2005).Pearce and Lee (2005) suggested that people may be said to have a travel career, that is, a pattern of travel motives that changed according to their life span and/or accumulated travel experiences. Some may predominantly “ascend” the TCL, whereas others may remain at a particular level, depending on contingency or limiting factors such as health and financial considerations.The present research will deemphasize the hierarchical elements in the TCL theory and propose a travel career pattern (TCP) approach in which it is the dynamic, multilevel motivational structure that is seen as critical in understanding travel motivation, and it is these patterns that reflect and define careers (Pearce and Lee, 2005).Pearce and Lee (2005) claimed that seeking cultural experiences is one of the key motivation factors regardless of one’s travel career level, and the motive grows stronger as people accumulate travel experiences.