Samsung has caused a bit of a stir by dropping micro SD support with the Galaxy S6 - the first of its flagship range to do so. It's clearly emulating Apple's approach here, which is all about providing a more streamlined and speedy approach to storage.
Samsung still wins this round despite that omission, simply by virtue of the fact that it has dropped the 16GB allotment and adopted 32GB as its starter specification, while Apple has done the opposite.
If you compare SIM-free prices, the 32GB S6 costs around the £550 mark, while the 16GB iPhone 6 is priced in at around £540. If you for go for the top 128GB models, the S6 will cost you roughly £730 in comparison to the iPhone 6, which is around £680. So if you go for the entry level, the S6 will give you more storage for the money, but the top end is significantly more expensive than the iPhone 6.
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Samsung have a flagship worthy of comparison with the iPhone 6..
As a result, it's made choosing between the two more difficult than ever.
With the Galaxy S6 Samsung has delivered a phone that can finally rival the iPhone in terms of design, build-quality and materials used. From the front, the S6 could be mistaken for the S5 or even the S4. Closer inspection shows some big changes, though. The physical home button has grown to accommodate the improved fingerprint sensor, the screen bezel has narrowed significantly down the sides, while the top and bottom edges of the phone elegantly curve to create the more attractive look.
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Although Apple has now officially revealed its 2015 flagship duo in the shape of the iPhone 6S and iPhone 6S Plus.
So if you don't go for the new iPhone and had to spend the money to upgrade, which is the one handset you should go for?
We've been using these two fine smartphones since they launched and still use them now. So we have a pretty good idea of what they're good and bad at doing. Unlike last year's shootout of the S5 vs iPhone 6, it's not as clear cut.