Bottom Line
Consumers need safe, reliable, trustworthy apps to help guide their health and wellness and help them manage their chronic diseases.
The health app world needs guidance. The vast assortment of apps to choose from makes it difficult for consumers to navigate. Which apps are reliable, trustworthy, and medically sound? The same can be said for online health information. Some supplement makers still are making promises that are not backed up by reliable medical studies.
In the end it’s going to be the job of marketers to get consumers good quality and reliable health information that they can use and trust and helps them manage their health. It’s not just an opportunity to sell more ad space or products