• Multi-channel sales:
– Sales channels are divided into:-
1. indirect off-line – intermediate travel agencies
2. indirect on-line – web intermediate electronic-agents
3. direct on-line – the passenger buys the tickets directly via the airline’s Internet site
4. direct off-line – the passenger buys the tickets directly via the airline’s call centre, the
airlines city office (CTO), or the airline’s airport office (ATO). The FSC cover all of these
channels)