JCOM STORIES IN SCIENCE COMMUNICATIONWho doesn’t love a good story? — What neurosciencetells about how we respond to narrativesCraig CormickCan we really say what type of story has impact on us, and what type ofstory does not? Evidence suggests that we can. But we need to betterunderstand the way that stories work on us, at a neural and empatheticlevel, and better understand the ways that the elements of stories, such asstructure and metaphor work. By combining scientific research with thedeeper wisdom of traditional storytelling we have both a deep knowledgemarried to scientific evidence — which can be very powerful tools forscience communicators.