BEGINNING THE BUSINESS
In Connecticut, a northeastern state near New York, Stew Leonard’s father was the owner of a small dairy. He used to take stew along when he delivered milk to families in the morning. From childhood, Stew Leonard remembers wanting to be somebody, wanting to be noticed and appreciated. Perhaps it had something to do with being the sixth out of seven children. After studying dairy manufacturing at the University of Connecticut, Stew Leonard assumed he would go into a partnership with his father. But his father died suddenly, and Stew found himself taking over the family business with his brother.
Fifteen years later, unexpected circumstances caused another change: the state put a high way right through the land where the dairy was located. Stew surveyed customers to see what they wanted, and he visited other small dairies to find out how they were doing. The farmer who was bottling and selling his milk on the premise, rather than selling it to a middleman was doing well, while many of the old-fashioned dairies were going under. Stew Leonard decided to redesign his dairy business to suit the changing times and his personality.
More than door-to-door service, Stew Leonard found out that customers wanted good milk prices. So he ended deliveries and instead created a factory-outlet dairy store. He bought raw milk from farmers in huge quantities, processed it in a glass-enclosed plant in the middle of the store and sold it in standard half-gallon (1.58 liter) cartons with his name and a picture of a cow on them. His slogan was, “You’d have to own a cow to get fresher milk.”
As the business grew, he created more and more of a d Disneyland Dairy Store where customers might come and bring their children to be entertained. As Leonard remarks, “Where Children go, their mothers will follow.” Not long after, he began adding to his original list of eight products and enlarging the building until it became, as proclaimed on the building, “the world’s largest dairy store.”
开始业务炖的伦纳德的父亲在康涅狄格州东北部的州,纽约,附近的小奶牛所有者。他用采取沿炖煮的食物,当他在早上给家庭送来牛奶。从孩提时代起,斯图伦纳德记得想要出人头地,想要被人注意和赞赏。或许它有某事做着第六位七个孩子。学习后乳制品制造业在康涅狄格大学,斯图伦纳德假设他会进入一种伙伴关系与他的父亲。但突然,他的父亲去世,炖发现自己与他的兄弟接手家族生意。十五年后,意外的情况下造成的另一个变化: 国家权利通过牛奶店是位于土地放高方式。炖煮的食物调查客户看到他们想要的和他访问了其他小的牛奶场,以找出他们过得如何。农夫被装瓶和销售的前提下,他牛奶而不是卖给中间商做好,而老式的乳制品企业的很多人会。炖莱纳德决定重新设计他乳品的业务,以适应不断变化的时代和他的个性。More than door-to-door service, Stew Leonard found out that customers wanted good milk prices. So he ended deliveries and instead created a factory-outlet dairy store. He bought raw milk from farmers in huge quantities, processed it in a glass-enclosed plant in the middle of the store and sold it in standard half-gallon (1.58 liter) cartons with his name and a picture of a cow on them. His slogan was, “You’d have to own a cow to get fresher milk.”As the business grew, he created more and more of a d Disneyland Dairy Store where customers might come and bring their children to be entertained. As Leonard remarks, “Where Children go, their mothers will follow.” Not long after, he began adding to his original list of eight products and enlarging the building until it became, as proclaimed on the building, “the world’s largest dairy store.”
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