Yassir is getting ready to realize his dream: opening a business that sells plants on the Internet. After completing a business plan that helped him to determine that there was demand for his product in the market , Yassir is ready to start promoting his business. Having persuaded the bank that there was a market—that there were consumers willing to buy plants on the Internet—he needed to find these consumers .
Once he has an established base, Yassir, like other business owners, will have to continually attract new customers.
At the same time, he must make sure current customers are satisfied .
In order to be satisfied, current customers must be happy with the product they receive. Yassir’s job is to inspire these customers to gain their repeat business.
To do this, he will have to convince consumers that he offers a good product at a good price, especially when compared to the businesses with which he competes . He hopes that Internet plant buyers are here to stay and not just part of a fad .