Although the importance of customer-employee relationships is often talked about in services contexts, these discussions typically lack specificity. The purpose of this studywastofocusonrapportasaparticularcomponentofcustomer-employee relationships. Boshoff (1999) notes thatwhatdoesnotgetmeasureddoesnotgetmanaged.We believe that the absence of studies empirically assessing specific components of relationships, like rapport, has restricted our understanding of how relationships influence valuable outcomes for service businesses and limited our ability to provide specific advice to service managers. Given the nature of the qualitative study, we do not claimtohaveinvestigatedtheentireconceptualdomainof the rapport construct. However, our findings suggest that enjoyable interaction and personal connection are two dimensions worthy of inclusion in future studies in service contexts.Findingsfromourexaminationofthesetworapport components provide empirical support for their importance to service managers. Three aspects of our findingsareworthyoffurtherdiscussion.First,thevarious conceptualizations of rapport from a variety of literatures do not provide specific insight as to which of its componentsaremostrelevantinservicerelationships.However, ourdepth-interviewfindingssuggestthattwocomponents ofrapport,enjoyableinteractionandpersonalconnection, are perceived by both customers and employees as being