At the micro-, or managerial, level

At the micro-, or managerial, level of marketing channels, the design of marketing channel structure for reaching targeted customers no matter how high-tech cannot ignore the paradigm of functional shifting. The Internetbased technologies that have enabled e-commerce channels to be embedded in social networking sites such as Facebook and made mobile commerce possible do not mean that the laws of economics on which functional shifting in marketing channels is based have been repealed. On the contrary, channel mangers attempting to develop sophisticated, high-tech, multi-channel structures still need to pay close attention to which channel members can perform the marketing functions most efficiently (Rosenbloom, 2007). Thefact that technology can make a particular channel configuration possible does not mean that such a channel structure makes economic sense.

結果 (中文) 1:

在微观，或管理，营销水平渠道，营销渠道结构为达成目标的顾客，不管如何高科技不能忽视的功能转移范式的设计。已启用电子商务渠道嵌入在 Facebook 等社交网站，使移动电子商务成为可能的基于互联网技术并不意味着的经济下的营销渠道的功能转移所基于的规律已经被废除。与此相反，渠道经理尝试开发复杂的高科技，多通道结构仍需密切留意到哪个频道成员可以执行营销职能最有效 (罗森布罗姆，2007年)。事实上，技术可使一个特定通道配置可能并不意味着这种通道结构具有经济意义。

結果 (中文) 3:

在微观，或管理，营销渠道的水平，营销渠道结构的设计达到目标客户无论高科技如何不能忽视的范式的功能转移。网络技术使电子商务渠道来嵌入社交网站如facebook，移动商务成为可能并不意味着经济规律的功能转变营销渠道的基础已被废止。相反，渠道管理者试图发展成熟，高新技术，多通道结构仍需要密切关注渠道成员可以最有效地执行营销功能（罗，2007）。事实上，技术可以使一个特定的信道配置可能并不意味着这样的渠道结构具有经济意义。