DESIGN at DROOG STORE
The Droog Store is an open atmosphere where you can interact with the Droog experience. Featuring small and affordable products along with limited edition pieces, each piece has been designed to enhance daily life and has its own story to tell. The store also sells the ‘Friends of Droog’ curated collection, products from other labels that match the Droog aesthetic and concept. www.droog.com
About DROOG
Since the early nineties Amsterdam-based design company Droog has been pioneering new directions for the field of design. Early infamous classics, like ‘A chest of drawers’ and ‘85 lamps’ redefined notions of luxury and design, and have had a wide impact on the world of design internationally. Today, Droog continues to develop new products, but its mentality also goes beyond products, aiming to also develop new tools, scenarios and business models for the future of design and society. Some recent initiatives include ‘Design for Download: new tools and designs for the digitalization of design’, ‘Material Matters: an imaginary future furniture fair that speculates new design and business responses driven by material scarcity’, and ‘UP: a new economic model that treats dead stock as raw material for creative reinterpretation’.
Droog creates products, projects and events around the world in collaboration with designers, clients and partners. Droog has offices and a store in Amsterdam, and retail partners worldwide.