Given that what staff in higher education put into the development of student achievement is critically important, one cannot leave the
supply side out of the quality equation. Indeed, a case can be argued that
there is a moral imperative on a higher educational institution to do the
most it can to facilitate the learning of its students (and, of course, to serve
its external clients through consultancy and other services). This gives a
different cast to quality from the prevailing rhetoric, and suggests a powerful addition to Harvey and Knight's quintet - quality as moral purpose,
which is a necessary condition for output quality to be maximised.