Hedonic motivation is related to the fulfillment of hedonic expectations, it refers to using social media for happiness, fantasy,awakening and sensuality, we concluded it as enjoyment. In the field of information system, enjoyment is identified as a dominantmotivator or a prominent intrinsic motivation driving an individual's use of a hedonic IS platforms(Ryan & Deci, 2000). The benefit of hedonic motivation is emotional fulfillment and the reasons why hedonic social media users using social media is because they enjoy experiential and emotional pleasure derived from doing so (Heijden, 2004).