That’s a lot of pets to feed, and consumers are spending the money to do it. The APPMA survey in the U.S. market, and it estimates that that number will increase to $15.2 billion in 2006. According to Packaged Facts, New York, N.Y., during the first six months of 2006, pet food manufacturers launched 175 new dog and cat food products, including product exten-sions, in the U.S. This number of products e=was almost as many as the number of products that debuted in the entire previous year.