The key to understanding tourist motivation is to see vacation travel as a satisfier of needs and wants (Mok and Armstrong, 1995). “The motivations or underlying reasons for travel are covert in that they reflect an individual’s needs and wants” (Gee et al., 1984). Mill and Morrison (1985) stated that decision-making of a travel purchase is made based on the extent to which an individual perceives the purchase will satisfy his or her needs (Cha et al. 1995, Crompton and McKay 1997, Formica and Uysal 1998). “Motives at each level might be internally (self) or externally (other) directed” (Heung and Leong, 2006). Also Iso-Ahola (1982) identified that tourism motivation is “a meaningful state of mind which adequately disposes an actor or a group of actors to travel.”