Third, the peer-to-peer quality has a significant impact on customer experience quality. This suggests that managers may need to monitor and improve customers’ perception of peer-to-peer quality to create superior customer experience. The present research suggests a well-designed portfo-lio of strategies that employs “the notion of using customers as partial employee” (Verhoef etal., 2009, p. 35) as a way to enhance peer-to-peer quality. For example, in order to foster relationships among other customers, marketers may need to provide environments where customers can interact with each other and provide helpful information and tips to others (e.g., online/offline community)