The increase in consumer demand, employee payroll, logistics transportation cost, both to improve service quality and control the operating costs for the enterprise energy consumption, low noise, and exhaust pollution to the environment directly affect agricultural products cold chain logistics enterprise shall comply with the time development request, blend in with the idea of green supply chain in the daily operation and management, to further improve the management level of enterprises and environmental management level. System must be taken into account comprehensively, personnel, infrastructure and distribution process, measuring and testing methods, logistics environment factors, such as perfect cold chain logistics quality management system to explore and research methods. Green cold-chain logistics development is conducive to environmental protection, the development of green cold chain logistics is to achieve an important part of sustainable development strategy, developing green cold-chain logistics development is advantageous to the enterprise to break the green trade barriers, green cold chain logistics is an important way of promoting the enterprises to reduce costs, develop green cold-chain logistics can enhance corporate social responsibility and improve the corporate reputation degree and the development of green cold-chain logistics is more advantageous to meet the needs of the social material and cultural life.
The operation of the agricultural products cold chain logistics system goal is to reduce logistics cost and improve customer satisfaction.
People's food consumption structure has changed a lot, more and more towards diversity and less bulk buying patterns change. Food safety problem, the stability of quality difficult to guarantee, the frozen food sales channel is too simplified and centralization, low-cost competition between the enterprises. Frozen food quality in the process of logistics transport high attrition rate, high logistics costs accounted for. Scientific level lag, the informationization level is low, the lack of mature and perfect agricultural cold chain logistics system. Agricultural products cold chain logistics of the degree of marketization, specialization is not high, refrigerated food distribution costs is high, the transport efficiency is low, cold chain of agricultural products supply chain between upstream and downstream enterprises lack of unified coordination and integration. Based on green supply chain of agricultural products cold chain logistics is the inevitable trend of future development, the development of cold chain logistics is beneficial to environmental protection, green green cold-chain logistics development is beneficial to promote the sustainable development strategy, development green cold-chain logistics enterprise to eliminate the green trade wall, developing green cold chain logistics is an important way of promoting the enterprises to reduce costs, develop green cold-chain logistics can enhance corporate social responsibility and improve the corporate reputation degrees.
Green supply chain is "a kind of through the control of information flow, logistics, business flow, cash flow, will suppliers, manufacturers, distributors, retailers and customers each link closely, mutual penetration, so as to achieve highest utilization rate of resources and environmental cost minimum, the optimum overall benefit goal. The basic content of green supply chain including green strategy, the green design, green material, green manufacture, green marketing, green logistics. More dynamic, complexity, and cross, and the user requirements.