A few studies have shown a relationship between food-relatedpersonality traits and consumer behaviours. Khan (1981) notedfactors linked to the individual and to the environment in whichthey lived, adding that food choice, at this individual level, was afunction of several interrelated aspects of personality. Ajzen (1987)mentioned that personality traits play an important role inpredicting and explaining human behaviour. In other words, anindividual’s personal traits or interests can play a part inestablishing personal choice criteria through the values held bythe individual. Furst et al. (1996) reported that consumer purchasebehaviours can be associated with personal traits including‘sensory perceptions’, ‘monetary considerations’, ‘health andnutrition’, ‘convenience’, and ‘quality’. The authors further addedthat individuals have different food-related personal traits, whichcan be expressed as food adventurousness (Furst et al., 1996).