From a theoretical viewpoint, the models may contribute to the existing body of related lit- erature, and have signified a new view to our theoretical perception of ICT acceptance in IS areas and the emerging local market in many ways. First, this study assessed models with and without AT and EI constructs. Our findings indicated that the models with AT toward AU had a signifi- cantly better model fit. Second, the findings provide preliminary evidence which suggests that ICT acceptance among Malaysian youth entrepreneurs in rural communities is determined by the TAM, even though the findings did not present support for the existing theoretical links of the TAM, nor for some links newly hypothesized in this study.