Developing products from these microbiome profiles, she said, required a collaborative approach between Givaudan Active Beauty and cosmetic brands and would enable industry to respond to market demand.According to Givaudan’s Global Consumer Study on the Skin Microbiome, conducted last year, 73% of respondents said they would be willing to try cosmetic products with a skin microflora concept.“Everyone dreams of having a personalised diagnosis, enabling them to obtain a beauty routine that meets all the needs of their skin and therefore their microbiome,” Zanchetta said.Asked if the technology would eventually be able to assist in targeting disease-related or environmental skin conditions, she said: “As soon as we are able to define a microbiome signature of a specific skin condition, yes. And with time, we’ll find new skin type categories, more specific than the ones we have today.”Microbiome-targeted beauty futureZanchetta said as microbiota analysis technology continued to advance and became cheaper, and more active ingredients came to market, the possibilities in the field would only increase.Ultimately, she said the future could involve consumers walking into a store for a microbiome profiling test and leaving the store 15 minutes later with a dedicated cream to maintain or balance their specific microbiome.