The proposed model does not assume that semantic activation is absent when behavioral effects are mediated by goal activation. In fact, as pointed out by Dijksterhuis et al.(2007), it is hard to see how priming would not involve, as a precondition to any motivational process, activation of corresponding semantic components as well. Thus, goal activation should be thought of as occurring on top of any initial semantic activation, to the extent that other conditions are also met. It is important to note, however, that the semantic components occurring with goal activation should follow the same principles with respect to self-iscrepancies as any other semantic activation process: they should be weaker when self-discrepant, regardless of whether a goal is activated subsequently.