SponsoringSponsorship can be expensive, but will put the brand into better light. Sponsoring small happenings by just purchasing something a team or event might need is a great way to raise brand awareness, especially, if it’s talking directly to the target audience. By mak- ing smart choices at the right places in the correct way, can help the brand to build pos- itive brand reputation and visibility.Video (YouTube and Live stream)Making videos is not something new, but nowadays, it can be done almost by anyone and with a very little budget. There are many (even free) apps and softwares available that can be used to create a video, and some of the softwares have pre-made tem- plates/layouts for making the video look a bit more interesting and professional.Events and expeditionsHaving leaflets or business cards is always handy, especially on big events, where there are many people with shared interests, such as sports events or relevant expos since you can hand them out.What needs to be considered, is that many of these leaflets end up into the bins, so it is very important to hand them out to right segments during any events and making them valuable to the customer. Having 20% off with a leaflet is good, but giving something for free is even better, if the aim is to get people making at least one purchase and get- ting them lured in into the website