The live video industry is expected to be worth over $70 billion by 2021. Live video is incredibly popular with consumers, and people spend three times longer watching live video than they do watching pre-recorded video.Video is also the most popular way for consumers to learn about new products.Source: https://blog.hubspot.com/marketing/state-of-video-marketing-new-dataWhen the live element is added, this makes video more engaging as the audience feels they’re a part of it and can influence the content, rather than just passively watching.Live video is great for grabbing the attention of your social audience on Facebook or Instagram. These types of videos are so attractive to viewers because they tap into “FOMO” or fear of missing out. When you’re not sure if a live video is going to contain a tidbit of information that you can’t get anywhere else, or it will mean you’re the first to find out about some new and exciting news, you’re going to want to watch it.