The slow growth of value-adding mobile services is the underlying motivation for this study.
There is a need to better understand how new mobile service innovation markets emerge:
which innovation demand and supply factors affect the market emergence and thus the total
market potential, sales take-off time and market growth speed. This study focuses on the
emerging market phase, the phase before the sales take-off. Only a limited number of
innovations are successful and therefore it is important to understand the drivers for this
success.