In present time when technology is changing rapidly,<br>mobile phone is not just a device which is used for calling<br>and messaging rather it is now called as Smart phone<br>because of its increasing use in day today life. It has become<br>very difficult to imagine life without Smartphone. The<br>present study has explored that there are eight major factorsprice, product features, relative advantage, convenience,<br>compatibility, social influence, dependency and brand name<br>which influence consumer intension to purchase Smart<br>phone. However only social influence, compatibility and<br>dependency were found to be significantly influencing<br>purchase intension of the Smart Phone consumers. Though<br>rest of the factors are also important but these three factors<br>are major reason why a consumer wants to purchase Smart<br>Phone.
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