Leadership role
– Bring visions into realities through policy-making and strategic
planning
• Researcher role
– Keep abreast of socio-economic developments in the various market
countries or areas
– Provide a reasonably early forecast of the size, type, and structure of
probable tourism demand
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• Monitor role
– Report on developments in the tourist industry of developing areas
and on activities and projects undertaken to promote development
• Management role
– Develop management structures and processes that can assist in
coordinating and enhancing the quality of the various services,
activities, and events of the experience chain
• Promotion role
– Promote the destinations
• Frontline role
– Provide information to visitors