In conclusion, the use of the widely accepted TAM can also be employed in the study of the factors that contribute to ICT adoption by rural youth entrepreneurs in Malaysia. The results of hypotheses tested suggest that PU, SN, and ICT usage have strong direct effects on AT. More- over, statistically significant evidence was found to indicate that SN has a direct effect on ICT usage in Model I. The first model also asserts that AT has a mediating effect on PU on ICT usage.