In turn, this is what allows Thaler and Sunstein to argue by analogy to architecture that there is no such thing as a “neutral design” even when the architecture and its effects are accidental. They seem to suggest that though no one may have intended for the choice architecture in question to nudge us toward particular ends, we are nevertheless always being nudged toward some behaviour in a predictable and consequential way. This is true even if a choice architect has not interfered; but of course, in such cases, the effects will not be intended nor directed towards any well-defined or consistent end.