Contemporary korean cycling events targets individual participants, thus limited in marketing effect. KCL race offers race video and commentary both on site and online, positioning as Korea's first "Spectator-friendly Race". As criterium is one of the best race for the crowds to watch the athletes, the fact that the best racers compete combined with the broadcast makes KCL the most anticipated, most watched, and most promoted cycling event in Korea. The Partner's preferred Logos will be exposed throughout the race.