Not only is the volume of extant dyadic empirical research on channels still relatively small but also channels scholars have not taken advantage of recent advances in the modeling and analysis of dyadic data that offer a promising avenue for future research. For example, an Actor-Partner Interdependence Model (APIM) might be used to more precisely model the channel members’ amount of impact on their respective counterparts, and vice versa. Kenny, Kashy, and Cook (2006) offer an extensive overview of such approaches to investigate dyadic relationships.