Besides, the description of all two models demonstrates that SN had a positive effect on endogenous variables. This could suggest that those relatives, acquaintances, and other social surroundings could have a certain amount of influence on the actual use of ICT by rural youth entrepreneurs. Taylor and Todd (1995) discovered SN as a better predictor of system be- havior with inexpert subjects. According to Venkatesh and Davis (2000), SN significantly affected intention under required situations, and that it declined over time. On the other hand, this issue is still in the initial stages of investigation, requiring more research and it will no longer be one research to find the causal linkage between social influences, and IT adoption and the incorporation of new socially important factors.