Low cost carriers (LCCs) have a competitive advantage over full service carriers (FSCs) in several nations
due to their lower fares and similar levels of service quality. Not all customers’ needs are alike, and the
market characteristics found in the LCCs industry may influence customers’ attitudes. Thus, this study
examines the relative importance of perceived service quality and the relationship between perceived
service quality, customer satisfaction and behavioral intention using multidimensional methods. The
results from this study indicate that the significant dimensions of customer satisfaction are tangibles and
responsiveness. In addition, the study confirms the significant consequences of customer satisfaction
including word-of-mouth communication, purchase intentions, and complaining behavior. Based on
these results, carriers should develop tangibles and responsiveness for the enhancement of customer
satisfaction and behavioral intentions.