New Delhi, September 17, 2014- Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, today announced Bollywood legend and superstar Shah Rukh Khan as the brand ambassador for Xcent- the real family sedan. Endorsing Hyundai’s flagship products for 16 years, Shah Rukh Khan’s long- standing association with Hyundai truly personifies the Modern Premium legacy of the brand. Hyundai and SRK’s association has been one of the long-lasting association not only for an automobile company but for any brand in India.