For example, it was said that four people and one week should be invested every month in order to perform the monthly routine to help reawaken sleeping customers, and the reawakening rate is 0.1%. If you can clearly define the objective is to solve the waste of human resources and the ineffectiveness of the activity then there’s one solution that allows you to use just one person plus half a day’s time to accomplish the same task. And the reawakening rate will increase to 1%. Afterwards you can evaluate the increase of reawakening rate from 0.1% to 1%’s contribution to your income and customer relationship management. You can easily determine the solution’s performance and values.