BW focus on one implication of catering, the link between fads and PTP. However, if firms indeed cater to exploit fad-induced misvaluation, two other implications follow immediately. One, caterers exploiting misvaluation should have negative returns in the long run as fad-based misvaluation corrects. Two, to the extent that fads are driven by small investors, caterers should see an increase in ownership by individual retail investors after they cater. This section tests both predictions.