When we talk about clues, we don’t mean the snippets of information or bits of physicalevidence that only crime-novel detectives can find. In fact, the clues that make up a customer experience are everywhere, and they’re easily discerned. Anything that can be perceived or sensed -- or recognized by its absence -- is an experience clue. Thus the product or service for sale gives off one set of clues, the physical setting offers more clues, and the employees -- through their gestures, comments, dress and tones of voice -- still more clues.Each clue carries a message, suggesting something to the customer. The composite of all the clues makes up the customer’s total experience.