demands of external stakeholders. J

demands of external stakeholders. Just like Grönroos (2007) proposed, conventional marketers are trained to create value for customers but failed to deliver real value needed to customers. What is worse, as the essence of sustainable business is built on the ‘buy-sell’ relations, environmental and social factors are deemed by corporations as externalities which they do not choose to incur.

As argued in these two reasons above, it is traditional business that needs to be responsible for all the sins appeared rather than one particular function of it which is traditional marketing. The business will not care whether there will be over exploitation of resources when encouraging customers to purchase. It will not worry whether there will be any potential influence on customers due to over consumption. It will also not care whether the society is full of materialistic view. As long as the business is sustainable, it could be considered as successful, and the marketing approaches serving this business is successful as well.

結果 (繁體中文) 2:

外部利益相關者的需求。就像格羅魯（2007）提出，傳統的營銷人員培訓，為客戶創造價值，但未能提供所需的客戶真正的價值。更糟的是，作為可持續發展的商業的本質是建立在“買進賣出”的關係，環境和社會因素被作為企業外部，他們不選擇承擔認為，由於在爭論這兩個原因上面，這是傳統的需要負責所有的罪孽業務出現了它，而不是一個特殊的功能，是傳統營銷。該業務不會在意是否鼓勵客戶購買的時候會有過度開採資源。它會不會擔心是否會有對客戶的潛在影響，由於過度消費。它也不會在意社會是否充滿唯物主義觀點。只要企業是可持續的，它可以被看作是成功的，而營銷方式服務於這個企業是成功的為好。

結果 (繁體中文) 3:

要求的外部利益攸關者。 就像grnroos(2007年)提出,傳統的訓練,營銷商創造價值的客戶,但沒有提供真正的價值,客戶需要。 更糟糕的是,由於本質上的可持續商業的基礎是“買-賣的關系、環境和社會因素是當作由公司作為外部因素,他們不選擇承擔。

,認為在這兩個原因,它是一種傳統業務,上述需要負責所有的罪孽似乎相當於一個特殊的作用是傳統的市場。 的業務將不理會是否會有超過開採的資源,鼓勵客戶購買。它將不擔心會否有任何可能影響客戶因過度消費。 它還將不理會是否社會是全面的物質。 隻要該業務是可持續,它可以被認為是成功和營銷方式送達本業務是成功的。