Relatedly, Masuda and Nisbett (2001) demonstrated that,when shown pictures and then asked to describe what theyhad seen, Japanese (holistic thinkers) reported more relationshipsbetween focal and background elements than didAmericans (analytic thinkers). Japanese (but not Americans)also showed a “binding” effect, whereby the accuracy oftheir object recognition deteriorated if they saw the objectin an environment that differed from the original one. Suchfindings suggest that holistic (vs. analytic) thinkers are morelikely to see product quality as connected to and inseparablefrom contextual elements such as price.