To address the inconsistencies in the above finding, several propositions have been made. One possible argument is that firms do not adopt all requirement of quality management and fail to fully implement it (Westphal et al.,1997; Easton and Jarrell, 1998; Zbaracki, 1998). Another explanation is the lack of fit between quality management
and the culture of the firm (Sterman et al., 1997; Cameron and Barnett, 2000). Quality management failure has been also attributed to the gap between top management rhetoric
about their intentions for quality and the reality of implementation in each subunit. This becomes further complicated when organizations fail to address the balance
between higher control (process improvement) and high commitment and motivation for innovation (Beer, 2003).